{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY DEFICIENCY

{Hermès' Success Has Actually Been Driven by Deficiency

While many deluxe brands drive direct exposure with social media sites marketing, star partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products have not changed a lot in decades; it does not have TikTok, and does not provide celebs co

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